TBC is a fictional Gentle Parenting Conference—a beacon of knowledge and support for educators and parents alike seeking guidance in navigating a gentle parenting approach.
The ideal attendees for the conference include early childhood educators, predominantly women, and parents of young children. While the core demographic typically falls within the 23+ age group and encompasses middle to upper middle class individuals, they are dedicated to expanding their reach to include lower middle class families through an inclusive pricing structure and scholarship opportunities.
This project went through many iterations before being finalized. I created multiple logos and based on peer feedback, refined the strongest one. The color palette of the brand also changed multiple times before being finalized. I chose a rainbow of colors to represent childhood. I limited the logo to only two colors to keep it clean and simple.
