RadSkate Co. is a fictional skateboarding brand I created with roots dating back to its founding in 1975. The brand is built on the pillars of inclusivity and unity, striving to bring together individuals from all walks of life through the exhilarating sport of skateboarding.
The brand’s marketing initiatives are tailored to resonate with both older adults and younger children, fostering intergenerational connections. The audience primarily consists of individuals from middle-class backgrounds, drawn to the products which encompass a diverse range of price points. From affordable items like stickers and tees to premium skateboard decks, Rad Skate Co. offers something for every budget.
Central to their brand motto is their commitment to community engagement. Their audience frequently gathers at skate parks and events hosted by RadSkate Co., fostering a sense of camaraderie and shared passion.
While the annual report is primarily crafted for the esteemed shareholders, Rad Skate Co. also makes it accessible to the public, ensuring transparency and accountability within operations.
The skateboard deck designs echo the logo, featuring twisting lines that portray energy and movement. In addition, I designed a sticker pack, showcased in the mockup here that I created, to complement the overall brand aesthetic. While these products cater to individuals of all ages, they were thoughtfully crafted with a youthful spirit in mind, designed to resonate particularly with young skaters.
