The client is a fictional brewing company I created that is dedicated to fostering memorable moments with loved ones, all while championing sustainable practices. Sustainability is at the core of everything Dizzy Brewing does, from brewing to packaging. The target demographic encompasses Millennials and older Gen Z’ers, spanning ages 21 to 40, representing a diverse array of genders, races, and educational backgrounds. With a particular emphasis on engaging with college students, Dizzy Brewing anticipates a significant portion of the audience to be drawn from this vibrant demographic. Through their vibrant and playful branding, Dizzy aims to cultivate a genuine connection with customers.
The initial designs crafted for the client comprised the logo and label design. Throughout the creative process, I explored numerous iterations, meticulously refining the concepts until arriving at a striking black label paired with vibrant colors.
Subsequently, I extended the brand’s reach by crafting custom coasters tailored for bars and restaurants, alongside a tap handle design. Using the brand’s colors and aesthetic, I designed patterns for both the coasters and tap handle, ensuring cohesive visual appeal across all brand elements. The tap handle incorporates the vibrant flower pattern along with the brand’s logo, serving as a distinctive identifier for patrons.
